Thought Leadership
and Media Relations.
The Council for Inclusive Capitalism is a global business-led organization dedicated to creating a stronger, fairer, and more collaborative economy and society.
The Council, which launched in 2020, needed to boost their industry and media awareness and increase their share of voice.
Working as the Director of Public Relations and Communications for Matter Unlimited, the Council’s communications agency, I led a team that executed a 12-month PR and communications campaign to achieve those goals.
The Strategy
The Tactics
Audit and enhance all external communications channels
Establish owned media branding guide and content strategy
Launch LinkedIn Newsletter to establish CEO share of voice
Secure thought leadership and media mentions in mainstream and industry-specific publications
