Corporate Communications
and Media Relations.
Blue Ridge Bank is a publicly-traded regional bank based in Virginia.
Blue Ridge Bank, which was founded in 1893, finalized an historic agreement with an ATM solutions provider and a cryptocurrency technology company to become the first-ever U.S. commercial bank to offer Bitcoin transactions at their ATMs.
Working as their Public Relations Agency of Record, via my consultancy Onword, I led a short-term PR and communications campaign to announce the deal to the banking industry and to the bank’s core stakeholders.
The Strategy
Craft a joint press release with the initiative’s stakeholders
Send out the press release on an international wire service
Pitch the story to reporters at targeted media outlets
