JZA is Jon Amar

Communications and PR counsel for public-interest organizations under pressure.

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  • Building trust with third-party credibility.

    • Media strategy

    • Journalist coordination

    • Message refinement

    • Interview prep

    • Thought leadership development

    • Milestone announcements

    • Crisis and issues support

  • Always-on tactics that help refine and protect your reputation.

    • PR and communications strategy

    • Internal and stakeholder messaging

    • Brand positioning and narrative hierarchy

    • Change, transition, and issues messaging

    • Corporate communications copywriting and editing

  • Thoughtfully ghostwritten. Built to move.

    • Executive bylines and op-eds

    • Leadership emails and speeches

    • Investor and donor updates

    • LinkedIn articles and POVs

    • Rapid response content drafting for moments that matter

  • Expertly-written, delivered quickly and accurately.

    • Product and program messaging

    • Website content

    • Case studies and blog posts

    • Executive social media

    • Newsletters

15 years of
expert counsel.

Trusted by 20+ industries.

High-stakes counsel for leaders who work at the center of impact and innovation.

Clients featured in:

  • The logo of The New York Times in black Gothic font.
  • A black background with the word 'AXIOS' written in large, bold, black letters.
  • A black background with the word 'ABC NEWS ' written in large, bold, black letters.
  • Bloomberg logo in black text on a white background.
  • The CNBC logo featuring a colorful peacock and black text
  • A black background with the word 'FORTUNE' written in large, bold, black letters.
  • Logo of Forbes magazine with black text on a transparent background.
  • Close-up of a yellow and orange printed circuit board with electronic components.

Testimonials

  • A woman with long dark hair smiling and wearing a white top, posing against a plain background.

    “Jon is both strategic and tactical in his approach, a rare and treasured combination in communications services.”

    Alexandra Gordon, Chief Communications Officer at Acumen, a global impact investor

  • A man with a beard in a suit speaking at a podium with a microphone.

    “I trust his judgment and counsel, and I would recommend him highly for any external comms or public relations engagement.”

    Andrew Graham, Former President of the Public Relations Society of America, NY Chapter

  • Black and white portrait of a young man with dark hair, wearing a V-neck T-shirt, smiling slightly, against a plain background.

    "Jon was an absolutely critical component of our startup being acquired — driving media mentions and interviews for our company and for me as a CEO in a critical time for the business.”

    Tommy Riley, Co-founder and CEO of Handoff (acquired by Encompass Technologies)

A post-agency model, by design.

I work directly with a small number of organizations at a time. There is no team, no delegation, and no production layer. My work prioritizes judgment, discretion, and speed when it matters.

Availability varies.

Inquire About Availability